Are you a commercial drone operator looking to attract more customers to your drone business? In today’s digital age, having a strong online presence is crucial for success. In this blog post, we will provide you with the top three tips that can help you gain more customers and grow your drone business. Whether you’re just starting out or looking to expand your clients, these strategies will set you on the path to success.
My Top 3 Tips to Get More Customers for Your Drone Business – A Guide for Commercial Drone Operators
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Get a Website for Your Drone Business
While social media platforms are great for showcasing your work, relying solely on them may limit your audience. Instead invest your effort, money and time into building your own website. Having a dedicated site allows you to have control over the entire sales funnel and customer experience. Make sure to optimise your website by using AI tools to enhance the customer experience and make it easy for potential customers to find your products and services. From our experience at Bendigo Aerial, we found that 95% of our sales and leads come through our website. Establish your own drone community on your own website.
Offer Unique Services That Solve Customer Problems
Being unique from your competition by offering customised drone services. Avoid the common mistake of solely focusing on real estate work, as it is a saturated market. Instead, think outside the box and provide additional value to your customers. For instance, consider creating slideshows, and movies by using multiple drone photos. Offer to add slogans, waypoints, and points of interest and even provide colour corrections. Address common problems that your customers face. Provide services like unlimited editing, variations of edits and content creation for social media posts and blogs. Make your services stand out and set you apart from others in the industry.
Be Willing to Work for Free as a Commercial Drone Operator
This tip may seem controversial, but offering your services for free can be a powerful strategy to attract new customers. By implementing the philosophy of “The Go-Giver,” give more without expecting anything in return. When starting out, consider offering your services as a drone pilot for free. This allows you to gain valuable experience, showcase your skills, and build trust with potential customers. Non-profit organisations and local businesses are great candidates for offering free services. This approach has proven successful for us at Bendigo Aerial, as many of our recurring customers started with free jobs. They became loyal clients who trusted our business and have remained a valuable customer.
Starting a drone business can be challenging, but with the right strategies, it can be a highly rewarding venture. Focus on building an optimised website that serves as the hub of your business. Offer unique services that solve customer problems and differentiate yourself from the competition. Lastly, consider offering your services for free initially to gain trust and establish long-lasting customer relationships. Remember, success in this industry comes from being willing to go the extra mile and do what others aren’t willing to do.